Project 
GANT

Agency
Baron & Baron

Work
Art Direction

For the challenge of repositioning preppy fashion brand GANT, we focused our research on the heritage of this American icon from New Haven, CT. Born in an Ivy League collegetown in 1949, we drew inspiration from this post-war era to capture the free sprit of the emerging beat generation.

The new position was aimed at attracting a more contemporary consumer, searching for a timeless casual-yet-smart look.

The campaign deliverables was for all consumer touchpoints both OOH, in store and on social media channels.

Say 👋 or see more work on Dribble, Behance. Soon