Brand direction and Design
Skincare educator and Dermalogica brand representative, Skintific, opened a skinbar focusing on skin health. This meant going from B2B to B2C for the first time, as they launched their drop-in skin spa / facial bar service. To be succesful they needed a brand direction, a visual platform and a digital booking solution.
Working with the high-level concept of focusing on the skin as the bodies largest organ, we gave the existing identity life through motion. Using the organic shapes often used in skincare product marketing we explored how to connect this to the Skintific brand.
Using the graphic as core for the visual identity we developed a design system that implemented this organic shape throughout the brand.
A mobile first approach was pursued wthen creating the casual drop-in style booking system. Using a one pager design for the site we created a simple and responsive site with focus on mobility and booking as the top priority.